| Peking University hosted the final round of the third Business Plan Competition (BPC) for university students June 6, 2010. A recycled paper packaging project developed by the team from China Foreign Affairs University won first place. |
北京大學(xué)主辦的第三屆大學(xué)生商業(yè)創(chuàng)意大賽決賽在2010年6月6日落下帷幕。外交學(xué)院代表隊的參賽作品再生紙制包裝制品最終獲得了冠軍。 |
| Seven universities in Beijing sent their teams to the competition to present business plans at the final. The Peking University team won second place with its plan for a breakfast vending machine system in subways. Third place went to the team from the University of International Business and Economics for running a psychological and physical consultation firm. Other business innovations presented include the public water dispenser network with commercial ads and public service advertising; a software company on image processing and human resources management solutions; public relations and advertisement strategy for a cosmetics brand; and a fashion company for customized clothing. |
北京七所高校派出的代表隊最終進(jìn)入了決賽。 最后，北京大學(xué)代表隊的參賽作品地鐵早餐自動販?zhǔn)蹤C(jī)獲得了第二名的好成績，而第三名則是由對外經(jīng)貿(mào)大學(xué)代表隊的參賽作品心理咨詢公司獲得。其余商業(yè)創(chuàng)意作品包括：可以傳播商業(yè)廣告和公益廣告的公共飲水機(jī)網(wǎng)絡(luò)、處理圖片和解決人力資源管理問題的軟件公司、化妝品品牌的公關(guān)和廣告戰(zhàn)略，以及創(chuàng)意服飾公司。 |
| The eight-judge panel awarded the recycled paper package project the winner for its innovation on the integration of paper recycling, package design and production and logistics. "This cycle of material collection, design, manufacturing and distribution will cut cost and ensure quality," said Hu Weihua, a judge and chairman of Cheung Kong Graduate School of Business—an MBA venture capital club. |
評委組的八位評審將冠軍頒給了再生紙質(zhì)包裝制品，因為這個作品的創(chuàng)意就是將紙制品循環(huán)、包裝設(shè)計、生產(chǎn)及物流整合一體化。“這個循環(huán)集原材料收集、設(shè)計、制作及分配為一體，大大削減了成本、保證了質(zhì)量”，評委長江商學(xué)院經(jīng)理胡偉華說。 |
| A judge and professor of business undertaking praised the plan's clear vision of choosing publishing houses or presses as major clients. "This would ensure capital flow and market share," she said. |
一位教授商業(yè)經(jīng)營的老師肯定了這個創(chuàng)業(yè)計劃的清晰定位——選擇出版社或報社為主要客戶群，這極大保證了公司資本流動和市場占有率。 |
| "Its focus on recycling matches the trend of green economy and the social responsibility of business," said Chen Mo, a judge and Brand PR director for Procter & Gamble Co. "I would like to introduce it to my friends in the publishing industry." |
評委之一，寶潔大中華地區(qū)公關(guān)總監(jiān)陳默表示：“這個作品的循環(huán)理念符合當(dāng)今綠色經(jīng)濟(jì)的趨勢，同時也體現(xiàn)了企業(yè)的社會責(zé)任感。我很想將這個項目推薦給我在做出版工作的朋友們。” |
