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InstantKill: Old book fair, new strategy
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The Beijing Winter Book Fair is now enjoying its 10th year. The Fair's aim has always been to give reasonable book prices to normal wage earners... a concept that's been greatly welcomed by just about everybody.
This year, the Beijing Winter Book Fair has injected some fashionable ideas such as "InstantKill". This method can sell more than 200 books, each at the unbelievably low price of 1 RMB yuan. The enthusiastic buyers are warming up book sales in the midst of a cold winter.
The idea of "InstantKill" comes from online games. Then it was adopted for Internet Shopping. Normally 'InstantKill' buyers use a very short time to buy what they want at a very cheap price. The catch is it requires a bit of luck if there are a large number of buyers.
All the stalls were surrounded by buyers. After just a moment, buyers who got the books they wanted leave with a big smile on their faces.
"I haven't used this method to buy a book before. It's very surprising to me." One book buyer said.
Besides 'InstantKill', the book fair offers a variety of books with 30 to 50 percent off. Many buyers come here to get great books at low prices.
"The variety of books here is large. The discounts are also very reasonable. See, I bought about 7 or 8 books so far. I'm really happy with the offers here." Said book buyer.
There's still time to snatch up some bargains for your own bookshelf. The Beijing Winter Book Fair runs until next Monday at Ditan Park.
