More than 900,000 people participated in the four-day Second
China (Shenzhen) International Cultural Industry Fair, which closed
yesterday with trade deals worth more than 10 billion yuan (US$1.25
billion) being signed, according to the organizing committee of the
ICIF.
Both the number of participants and the trade volume greatly
surpassed the figures from the first cultural fair held two years
ago. The first ICIF, attended by 477,000 people, saw a trade volume
of 3.4 billion yuan (US$424 million).
The second fair was also more export-oriented, according to the
organizing committee. While the first fair mainly focused on the
domestic market, about two billion yuan of contracts at this year’s
fair was signed with organizations from foreign countries,
including the US, South Africa and Finland.
To facilitate the export of quality cultural products, showrooms
will soon open in Malaysia and Hong Kong to showcase some items
displayed at the second ICIF for potential foreign buyers, said the
committee.
The fair has displayed the glamor of Chinese culture, and
promoted the development of the cultural industry in China, said
Chen Wei, director general of Shenzhen’s cultural bureau.
According to Shenzhen Vice Mayor Yan Xiaopei, a well-known
professional fair takes time to nurture. However, the city has
shown its resolution to make this mega cultural event an
exceptional one.
(Shenzhen Daily May 22, 2006)
