China Film Digital Company signed a Memorandum of Intent (MOI)
with the Infocomm Development Authority of Singapore (IDA) and the
city state's MediaCorp Technologies Company in Singapore Thursday
on digital movie distribution.
Under the MOI, the two companies will, with the support of IDA,
jointly develop a commercial digital distribution model to make
Chinese digital content available to audiences in Singapore and
other countries and regions in Asia sooner and in better
quality.
According to a press release issued by MediaCorp Technologies
Thursday, Chinese digital movies will be transmitted to Singapore
via satellite, by leveraging on the Cross Continental Transmission
Project (CCTx), where subtitles in different languages and trailers
creation will be added on to the movies before they are distributed
to various markets in Asia.
The CCTx, which was first used to transmit digital content from
the US to Singapore successfully in last June, establishes a
secure, reliable and cost-effective way of digital delivery, the
press release said.
A Chinese digital movie entitled Sunrise, Sunset
has been delivered from Beijing to Singapore following this
model.
Apart from MediaCorp Technologies' asset management and
distribution process, which will help reduce distribution cost,
other reasons for choosing Singapore as the partner, as quoted by
Deputy General Manager of China Film Digital Jiang Defu, include
its "excellent info communication infrastructure, strong IP
(intellectual property) regime and digital media eco-system."
A subsidiary of the China Film Group, China Film Digital owns
180 digital cinema screens and has distributed 70 domestic and
imported digital movies in China since 2002.
(Xinhua News Agency March 3, 2006)
